Packaging & POS
- Client: Swifttech
- Location: Wiltshire
- Print Management
Originally promoting their range of mobility hoists, Swifttech expanded to bathroom suites for care homes, hospices etc. This was a high value, unique and revolutionary system that needed effective marketing to their clientele.
Largely a female demographic as procurement buyers, we’d discussed a traditional direct mail campaign but also ‘teased’ the Swifttech with this Rubber Duck idea, the labelled duck, sat on a mini launch zigzag brochure, sat on a nest of shredded paper, all in a box branded ‘just add water’. This greater enormous memorability and Swifttech received an unprecedented amount of enquiries.