Identities, straplines & stationery
- Client: TGS Group
- Location: South West
- Parent Brand
- Sub Brands
- Metaphor Images
- Static Website
Already a market dominator in commercial vehicle modification, TGS wanted to review their brand which had grown over several years yet lacked continuity. We saw this as an opportunity to evolve their image to retain equity but ensure it all worked together.
The growing sub brands became linked directly to the parent brand and a colour coding system introduced to make their entire offering simple to navigate through their catalogue and website. TGS have maintained their market position in a fast growing industry and become renowned as the leading, professional and innovative brand they are.