Identities, straplines & stationery
- Client: Aztec Plants
- Location: East Anglia
- Parent Identity
- Sub Brands
- Brochures Static Website
Originally a localised Company name, the client wanted to lose their regional links to attract prospects from further afield and opted for ‘Aztec’. Developing options for their identity and future proofing with additional ranges for the client to develop, this became more and more a minimalist art style brand.
We always have great fun with straplines and this one worked scarily well - to have an acronym of the company name (which included a ‘z’) wasn’t the brief but we like a challenge, ‘a zest to exceed convention’ had to be it, ultimately becoming the mission statement and the premises named ‘Zest House’