Branding for TufTop
  • Client: TufTop
  • Location: Cotswolds
  • Inclusions:
  • Parent Identity
  • Strapline
  • Branding
  • Range Branding
  • Stationery
  • Launch Mailer
  • Catalogue
  • Emailers
  • Ecommerce Website
  • Exhibition Graphics
  • Packaging

A great brand already renowned for quality kitchenware, Tuftop wanted a refined visual brand to consolidate their offering much more consistently and to shadow/displace competing brands. Understanding the core vision for Tuftop was essential to get their positioning appropriate to their target market.

Their brand hierarchy now filters from the revised parent brand with clear ranges, core benefits and consistent, clear styling throughout.