Branding for Actionpoint
  • Client: Actionpoint
  • Location: Kent
  • Inclusions:
  • Straplines
  • Metaphor Images
  • Branding
  • Stationery
  • Feature Benefit Icons
  • Feature Banners
  • Launch Mailer
  • Catalogue
  • Emailer Campaign
  • Static Website

The entire aim for Actionpoint Packaging was to adapt their existing cheetah corporate styling to be more approachable, fun and dynamic. Taking various metaphors such as cheetah spots, colouring and informal messages, this quickly became far more visual and engaging than previously.

An extensive library was developed including their core benefits, quirky statements and visual references to run throughout all of their brand comms plus the introduction of their strapline “a great deal, faster” in answer to market research over their diverse customer base who expressed they wanted extreme value always, and they wanted it yesterday!