Portfolio

Branding

361˚

Branding for 361˚
  • Client: 361˚
  • Location: Luton
  • Inclusions:
  • Parent Identity
  • Name Source
  • Sub Brands
  • Brand Straplines
  • Metaphor Images
  • Branding
  • Stationery
  • Sub Brand
  • Brochures
  • E-mailer Campaign
  • Company Profiles
  • Launch Mailer
  • Static Website
  • Promotional Packaging
Brande

A branding challenge like no other - to work with 2 established businesses (one air-conditioning, the other heating) in the same location targeting the same markets to merge as a single brand without any tie-ins to the founding companies - and to be a formidable brand from the offset.

After establishing the name, the identity and sub brands quickly grew, each with their own descriptor, metaphor image and local signature colour. The client bravely embraced the ideas presented and their courage certainly ‘paid-off’ with an iconic brand in a traditionally unimaginative industry, leading to great growth year on year.